Background
Street Comfort is a Nigerian streetwear brand and distributor targeting young consumers. The brand aimed to introduce a youth-focused streetwear line to test market response and capture emerging retail channels.
Client Needs
Rapid sampling and small-batch production to minimize trial costs;
Styles reflecting streetwear trends, including prints, oversize cuts, and casual athletic elements;
Iterative adjustments to designs and prints based on market feedback;
Packaging and labeling compliant with local regulations and appealing to the youth market.
Our Solution
Provided multiple ODM streetwear concepts and supported small-batch OEM trials;
Accelerated sample turnaround to enable quick market testing;
Iteratively refined styles and prints based on field feedback to increase consumer acceptance.
Outcome
Positive market tests with strong online and offline sales performance;
Expanded procurement and established a recurring replenishment system;
Became a preferred supplier for Street Comfort, with the small-batch trial system helping the brand quickly capture the youth consumer segment.
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