Building a Premium Menswear Collection for Apparel Group

Client: Apparel Group (UAE · Regional Fashion Retail & Distribution Group)

Background

Apparel Group is a Dubai-based retail and distribution company representing over 80 international fashion and lifestyle brands across the GCC and Asia.
As part of its strategy to strengthen its premium menswear portfolio, the Group sought a long-term manufacturing partner capable of providing consistent product development and reliable supply to meet the needs of its upscale retail channels.

Client Requirements

The client emphasized maintaining a unified high-end design language and consistent craftsmanship while ensuring accurate sizing, steady supply, and full compliance with GCC labeling and packaging standards.
They were looking for a flexible ODM/OEM partner with strong development capacity and a fast response cycle to keep pace with regional fashion trends.

Our Solution

We established a comprehensive ODM framework to support Apparel Group in developing a dedicated premium menswear line, complemented by OEM private-label production for key flagship products.
Our team optimized pattern-making and quality control processes, tailoring fits to regional body proportions and refining material selection to balance comfort and sophistication.
All packaging and labeling systems were customized to meet UAE and GCC compliance standards.

Results

Successfully launched the premium menswear collection across stores in the UAE, Saudi Arabia, and Qatar.

Increased average transaction value by 18% and received strong positive feedback from retail buyers and consumers.

Reduced return and inspection rates by 35%, and shortened production and logistics lead time by over 25%.

Both parties have since established a long-term strategic supply partnership, with new seasonal collections already in joint development.